Marketing Services for All Business Verticals

Case Study: Dallo Estate Planning

Challenge

Dallo Estate Planning, a law firm based in Metro Detroit, needed a strong digital presence to compete in a crowded local market. Their previous site lacked clear branding, search engine visibility, and conversion-focused design.

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Solutions Implemented

• Custom Website Design Focused on Trust and Clarity Developed a modern, responsive website designed to clearly communicate services, build credibility, and guide users toward consultation requests.
• Local SEO Strategy for Estate Law Keywords Implemented a geo-targeted SEO strategy focused on high-intent keywords such as “Living Trust Lawyer Michigan” and “Estate Planning Attorney Troy.”
• Conversion-Focused Content & Landing Pages Created persuasive service pages and calls to action tailored to prospective clients searching for wills, trusts, powers of attorney, and probate guidance.

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Results

• Doubled Organic Search Traffic Within 90 Days Improved search rankings across multiple estate law keywords, driving qualified traffic to the site.
• Consistent Inbound Leads Through Search and Contact Forms The new website generated regular consultation requests from prospective clients via organic search and local map listings.
• Improved User Engagement and Lower Bounce Rate Visitors now spend more time on-site, engaging with educational content and scheduling consultations directly.

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With Galaxy Marketing Services’ help, Dallo Estate Planning now has a high-performing digital presence that positions the firm as a trusted estate planning authority in Southeast Michigan.

Client: Family Chiropractic & Wellness

Solutions Implemented

• Digital Visibility Enhancement Optimized the clinic’s online footprint through local SEO, website updates, and Google Business Profile enhancements to increase discoverability.
• Lead Tracking System Development Built custom backend workflows to efficiently track, qualify, and manage incoming leads, improving the follow-up process and reducing missed opportunities.
• Sales Enablement & Conversion Strategy Designed and implemented ad conversion tactics, including custom landing pages, targeted CTAs, and talk-tracks to assist the front office team with follow-through.

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Results

Improved Organic Search Rankings Strategic SEO enhancements helped the clinic rank higher for competitive local service terms, bringing in more inbound inquiries without paid ads.

450% Increase in Qualified Leads Despite a modest ad spend, the clinic saw a substantial rise in high-intent leads due to refined targeting and conversion-focused content.

Streamlined Sales Process The implementation of talk-tracks and backend tracking led to better communication, improved booking rates, and a shorter sales cycle.

Client: AMG Memphis

Solutions Implemented

• Complete Branding Package Development Crafted a custom logo, brand color palette, and visual identity to reflect AMA Memphis’s professionalism, approachability, and modern operations.
• Modern, User-Friendly Website Design Built a mobile-responsive WordPress website designed to guide visitors through property listings, service requests, and contact forms with ease.
• Tenant Portal Integration for Residential Clients Structured the site to include resident login portals and resource pages, improving convenience for tenants and reducing administrative inquiries.

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Results

Foundation for Future SEO and Marketing Initiatives The optimized site structure and CMS platform created a strong base for local SEO, future ad campaigns, and organic traffic growth.

Enhanced Brand Consistency Across Digital Channels The unified branding helped establish credibility and recognition, supporting outreach and advertising efforts.

Improved User Experience and Engagement Tenants and prospects now navigate the site more easily, resulting in fewer support requests and stronger inquiry-to-lead conversion rates.

Client: Jabbour Law

Industry: Legal – Personal Injury & General Litigation

Services Provided: SEO, Website Design, Google Ads, Digital Strategy

Engagement Period: February 2024 – Present

Project Objectives

• Improve search engine rankings for legal service-related keywords
• Increase organic traffic and qualified lead volume
• Build a modern, professional law firm website that builds trust
• Run paid search campaigns to generate inbound case inquiries
• Establish a long-term digital growth strategy

Strategy & Implementation

Website Design & Development

• Designed and launched a responsive WordPress website tailored to legal clientele
• Highlighted practice areas with clear CTAs, trust signals, and contact access
• Improved site speed, structure, and mobile performance for better user experience

Search Engine Optimization (SEO)

• Conducted keyword research targeting “personal injury attorney,” “Michigan accident lawyer,” and local terms
• Optimized title tags, meta descriptions, headers, and schema for legal services
• Created location-specific landing pages and long-form service content
• Set up tracking via Google Search Console and Analytics

Paid Search Advertising (Google Ads)

• Launched high-intent PPC campaigns targeting legal service terms
• Optimized ads with compelling ad copy, sitelinks, and call extensions
• Split-tested landing page variations to increase lead conversion rates

Marketing Strategy & Consulting

• Built an integrated digital strategy with organic and paid traffic sources
• Provided monthly performance reporting and strategic recommendations
• Advised on content marketing opportunities and legal directory listings

Results (First 4–6 Months)

• Organic Traffic: ↑ 88% increase in non-branded search visits
• Google Ads CTR: ↑ 4.2% average with $32 average cost-per-lead
• Local Rankings: +8 first-page rankings in Metro Detroit area
• Leads Generated: Consistent stream of inbound form fills and phone calls
• Bounce Rate: ↓ 19% from previous website version
• Online Authority: Improved visibility across Google Maps, local search, and legal directories

Client Testimonial

“Galaxy Marketing helped us stand out in a highly competitive field. Our website finally reflects our firm’s professionalism, and we’re getting more qualified calls than ever.”

— Anthony Jabbour, Owner, Jabbour Law

Client: Siedentopf Law

Solutions Implemented:

• Custom Legal Marketing Strategy Created a marketing plan specifically designed for estate planning and probate law, aligning content and messaging with the firm’s unique tone and target audience.
• Search Engine Advertising (Google & Microsoft Ads) Launched and managed targeted Google Ads and Microsoft Ads campaigns focused on high-converting keywords relevant to the firm’s core legal services.
• Ad Optimization & Cost Control Continuously monitored and refined bidding strategies, ad copy, and audience targeting to improve lead quality while lowering the average cost-per-click.

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Results

• Improved Brand Visibility Strategic campaign execution increased the firm’s presence across search engines and local directories.
• Qualified Lead Generation Paid media consistently delivered high-intent leads looking for estate planning, probate, and related legal services.
• Lower Cost-Per-Click (CPC) Ongoing optimization reduced CPC while maintaining lead volume, improving overall ad efficiency and return on investment.

Client: Sterling Construction & Roofing

Industry: Home Improvement / Construction

Location: Livonia, MI (Serving Southeast Michigan)

Services Provided: SEO, Google Ads, Local Landing Pages, Website Optimization

Engagement Period: November 2023 – Present

Project Objectives

• Increase monthly qualified leads from 30 to 100+
• Rank for local keywords like “roofing company in Livonia” and “James Hardie siding installer”
• Improve site structure and SEO health
• Build out service area pages and blog content

Marketing Strategy & Implementation

SEO

• Addressed over 60 technical issues flagged in SEMrush (broken links, title tags, schema)
• Created geo-targeted landing pages for 15+ cities in Southeast Michigan
• Integrated Google Business Profile strategy with on-site content

Paid Ads

• Launched Google Search campaigns focused on roofing and siding terms
• Reduced CPC by optimizing keyword match types and negative keyword list
• Added conversion tracking via Google Tag Manager

Content & Conversion

• Rewrote homepage, service pages, and city pages with local SEO best practices
• Added trust-building elements: reviews, badges, FAQs, CTAs
• Installed Google Analytics + monthly reporting dashboards

Results (First 5 Months)

• Organic Traffic: ↑ 122%
• Local Keyword Rankings: 9 first-page rankings added
• Cost Per Lead: ↓ from $78 → $28
• Monthly Leads: ↑ from 30 → 115+
• Website Bounce Rate: ↓ by 17%
• GBP Interactions: ↑ 300% (calls, clicks, directions)

“Galaxy Marketing has helped us show up across all the areas we serve. We’ve never had this many calls during the slow season.”

— Sterling Hughey, Owner, Sterling Construction & Roofing